September 10, 2025, CEO Mori, spoke at the “Middle East Market Inbound Seminar – Challenging the Last Blue Ocean: Marketing Strategies and Reception Initiatives by the Public and Private Sectors,” hosted by J-Links Inc.
Drawing on firsthand experience in the field, she provided insights into travel trends of Arab tourists as well as challenges in reception systems for Middle Eastern visitors. In addition, during the panel discussion, she exchanged views with fellow panelists on the future potential of the Middle East market.
This seminar focused on practical marketing strategies and reception measures for attracting inbound travelers from the Middle East, one of the emerging high-value inbound markets for Japan.